Qase is looking for a remote Growth Marketing specialist who will be responsible for imagining and delivering effective campaigns that will increase brand awareness, product usage, website traffic, and revenue. This is a marketing role that works cross-functionally with the customer success, sales, and product teams.

The Growth Marketing specialist uses paid content, social advertising (including forums such as Quora and Reddit), email marketing, and creative storytelling to connect Qase with relevant target audiences — improving brand awareness, conversion, and loyalty.

The ideal candidate for this role has demonstrated experience and enthusiasm for digital advertising, sales-driven initiatives and reaching diverse audiences and is strategic, proactive, action-oriented, and driven to succeed.

Responsibilities

• Plan, manage, and optimize growth marketing campaigns, including PPC/Google Ads, email marketing, and social media advertising, to reach decision makers.
  
• Identify and segment target audiences within the software industry to maximize the impact of campaigns.
  
• Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  
• Set up and monitor analytics dashboards to report on key performance metrics and performance of all digital marketing campaigns. Make data-driven improvements and deliver insights.
  
• Collaborate closely with the Director of Content to advise on topics and help make strategic decisions regarding case studies, webinars, downloadable assets, and more.
  
• Collaborate with the Director of Content to develop social media ads for various Qase channels including Linkedin, X, Facebook, and YouTube and ads on forums such as Quora and Reddit.
  
• Collaborate with the Sales and RevOps team to help make strategic decisions regarding sales-enablement initiatives, and ensure seamless lead handoff.
  
• Collaborate with the Product and Customer Success teams to build targeted campaigns and highlight resources throughout the entire buyer journey.
  
• Propose new initiatives, A/B experiments, etc. to attract prospects and convert leads as well as test new approaches to capture existing demand.
  
• Stay up-to-date on potential clients, competitors, and industry trends to refine targeting and messaging.
  
• Attend conferences if and when needed (anticipate less than 10% travel).

Qualifications

• 2+ years of experience in demand generation, growth marketing, or related roles, preferably within the B2B SaaS industry.
  
• Strong understanding of marketing automation tools, CRM systems, and data analytics.
  
• Proficiency in marketing software and analytics platforms such as Hubspot, ZoomInfo, Salesforce, Google Analytics, Google Ads, etc.
  
• A strong knowledge of digital marketing and social media advertising standards and best practices, as well as recent trends.
  
• Excellent project management and organization skills with the ability to manage multiple campaigns simultaneously.
  
• Excellent time management skills with a proven ability to meet deadlines.
  
• A proactive self-starter with the ability to effectively manage several projects at once, prioritize responsibilities, and get through blockers.
  
• A passion for metrics and experience using data to guide decisions, programs and spend.
  
• Portfolio of relevant previous campaigns is not required but preferred.

Benefits
What do we care about at Qase? We're all about quality, all around. We care just as much about being a quality employer as we do about quality software.

• Equity package
  
• Medical, dental & vision insurance
  
• Unlimited PTO
  
• A collaborative and innovative work culture that values your input
  
• Opportunity to make a significant impact in a growth-stage Series A tech startup
  

Qase is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.