Hi! We're looking
for a Head of Demand Generation
for a Head of Demand Generation
Full-time · Remote
Softr
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
About us
Size
Founded
60
2020
Job Description
Who we're looking for
We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.
Your responsibilities
- Pipeline and MQL targets — you set the number and you hit it
- Full-funnel strategy across paid, email, lifecycle, and campaigns
- Budget allocation and performance reporting
- Managing and developing a two-person demand gen team
- Marketing automation and attribution infrastructure
- Alignment with sales on lead quality, handoffs, and follow-through
What you bring to the table
- 6–8+ years in B2B SaaS demand gen
- At least 2 years managing a team — you know how to coach, not just delegate
- Comfortable owning paid performance and systems, not just strategy decks
- Strong with data — you can build a dashboard, read attribution, and make a budget case
- Experience with PLG or product-led + sales hybrid is a strong plus
- Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
- High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
- Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.
Why is Softr the best place to work?
- Fast-growing company and opportunity to make an impact on a large scale.
- Competitive salary and equity options.
- Fully remote and flexible work schedule.
- High ownership, zero bureaucracy. Lean team, get things done mindset.
- Annual company retreat and team gatherings.
- Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
- Work directly with the founders and leadership team.
- Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
- Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more.
Meet the team
- Jorn van DijkFounder, CEO
- Artur MkrtchyanFounder, CTO
- Shiran BrodieHead of Marketing
Interested in this job? Let us know
We like to keep things simple, so you don't need to complete a long form. Just leave your email and LinkedIn URL — and connect with founders directly.
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